Degree Programs in Michigan

The Best Digital Marketing Degree Programs in Michigan

Universities in the state of Michigan that offer a degree in digital marketing prepare students to have the experience and skills necessary to thrive in the quick changing digital world.

The University of Michigan – Dearborn ranks among the best digital marketing programs in Michigan garnering the top position compared to other schools, whereby it is at number 36 in the 2016 edition of the Best Colleges in Regional Universities covering the Midwest.  Ferris State University is at #61Eastern Michigan University at #85, and the Western Michigan University ranked 187th among the National Universities. Below are more details about each college and the requirements for the degree:

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The University of Michigan-Dearborn College of Business launched it’s Digital Marketing program in 2011, being one of only two digital marketing degree programs across the nation. The College of Business has a lot to offer to the students. Career fairs, networking events, internships, etc. are all offered and put on through the  Internship and Career Management Center.  Below are the relevant courses to obtain a degree in digital marketing.

Digital Marketing Required Courses:

  • MKT 363 – Digital Consumer Search and Marketing
  • MKT 454 – Marketing Research
  • MKT 455 – E-tailing and Retailing
  • MKT 458 – Communications Strategy and New Media
  • MKT 463 – Digital Analytics and Content

Choose two courses:

  • DS 310 – Data Mining for Business Intelligence
  • MKT 382 – Understanding Consumers
  • MKT 402 – Marketing Management
  • MKT 457 – Global Marketing and Consumer Culture
  • MKT 460 – Digital Communication Strategy
  • ITM 321 – Database Systems I
  • ITM 371 – Managing Electronic Commerce Systems
  • ITM 382 – Advanced Computer Applications
 In the required MKT 363 course, students are able to earn the Google Adwords Certification.

Cost of Attendance:

  • For in-state students tuition and fees- $12,472 for the 2017-2018 year
  • For out of state tuition and fees- $24,706 for the 2017-2018 year
Ferris State University is located in Big Rapids and has a digital marketing program rated #61 in the state of Michigan. Within the College of Business they have an Advertising/Integrated Marketing Communications (AIMC) program, which combines the different forms of marketing communication to serve students interested in all different types of marketing and the organizations they’ll serve.

Digital Marketing/E-Commerce Required Courses:

  • ECOM 375 – Business to Business E – Commerce Marketing; (MKTG 321)
  • ECOM 383 – Business to Consumer E – Commerce Marketing; (MKTG 321)
  • MKTG 383 – Direct Marketing (AIMC 300 and MKTG 321)

Choose one of the following:

  • AIMC 375 – Business to Business Advertising/ IMC (AIMC 300 and junior status)
  • GRDE 224 – Web Design & Planning

Skills you will learn are:

  • Multi – channel marketing – integrating online and offline marketing with profitable results.
  • Selling online, and saving money and time for your company and customers.
  • Managing databases in a digital world.
  • Mastering best practices in both business – to – customer and business-to-business E – commerce marketing.
  • Creation and execution of Internet marketing/ advertising and social media pans and campaigns.

Cost of Attendance:


  • For in-state students tuition and fees- $11,760 for the 2017 – 2018 year
  • For out of state tuition and fees- $17,640 for the 2017-2018 year



Eastern Michigan University is located in Ypsilanti and is made up of 800+ acres; 18 miles of walkways and jogging trails, 122 buildings on main campus with five main colleges. One of the five is the College of Business, located in the Gary M. Owen Building. Eastern has a great campus life for students to get involved, they have student organizations, Greek life, intramural sports, as well as other sports where students can go watch the games for free. Eastern Michigan has been named one of the best in the nation every year since 2005 by the Princeton Review. Here is what they require for a student pursuing a digital marketing degree:

MBA with E-business specialization:

  • Digital Marketing
  • E-Commerce Law
  • E-Business Strategy
  • Accounting for E-Commerce

Cost of Attendance:


  • For in-state students tuition and fees- $11,209 for the 2017 – 2018 year
  • For out of state tuition and fees- $27,702 for the 2017 – 2018


  • For in-state students tuition and fees- $8,364 for the 2017-2018 year
  • For out of state students tuition and fees- $15,216 for the 2017-2018 year




Western Michigan University is the school of choice for students with the topmost academic profiles as well as those still finding their way. Wherever you are, choose Gold to get to where you want to be. Located in Kalamazoo, western is a friendly, top-rated college town situated close to large urban centers, great jobs and abundant recreational areas. The Haworth College of Business has 18 majors that students can select, and a 95 percent post-graduation success rate, our student’s launch fulfilling careers. The following courses below are required for a digital marketing degree:

EMBJ or eBusiness Marketing Major:

  • Web Applications for Business
  • Business Web Architecture
  • Marketing Research
  • Internet Marketing
  • Advance Internet Marketing

Cost of Attendance:


  • For in-state students tuition and fees- $11,943 for the 2017 – 2018 year
  • For out of state tuition and fees- $27,955 for the 2017 – 2018